Merchandising is the selection, placement and presentation of products that stimulates interest and entices customers to make a purchase.
QOR Commerce offers several tools and integrations to allow Merchandisers to effectively display products and services to their customers to optimize customer satisfaction and promote revenue growth.
The tools are comprised of:
One of the most important pages in an ecommerce site is the category or product list page (PLP). Here customers see a selection of products in an order generated by the system. It can be considered a brand’s recommendation to the customer of which products are best suited to them or which ones the brand wishes to promote. Managing such lists manually is onerous and not practical as the list order should take into account factors including:
QOR Commerce provides an administrative interface, tailored to each brand, that allows brands to adjust boost and bury rules (rules to promote or demote appearance of a product in an ordered list) and other attributes to allow the ecommerce merchandiser to intelligently automate the ordering of category pages.
On a product description page (PDP) and, occasionally, at other points in the user journey, recommended products can serve as both an important service to the customer by helping them to find the right products for them as well as a navigational aid to allow them to easily browse through the product catalog.
QOR Commerce provides a customizable machine-learning-powered recommendation engine that is continual learning from your users behavior to improve product recommendations to customers.
Experiences rooted in behavioral psychology strategies have a proven positive impact on increasing revenue in ecommerce sites.
Experiences that perform best in terms of average uplift are1:
QOR Commerce provides deep integrations with market leaders in personalization to bring advanced personalization, social proof, and other features that to delight customers and increase brands’ top line.
An important part of merchandising is simply displaying contents, be it a campaign, a detailed product page, or other piece of content to communicate with customers.
QOR Commerce provides a number of rich features to enable brands to easily:
… and much more. See Content Management for more information.
1 Will Browne, Mike Swarbrick Jones. "What works in e-commerce - a meta-analysis of 6700 online experiments," Qubit.com, last modified on June 22, 2017.